WCN TRANSMEDIA RESEARCH SHOWCASE: GUY "SPEND THE NIGHT"AMBASSADORS OF THE NEW JACK SWING MOVEMENT, TEDDY RILEY, AARON AND DAMION HALL

WCN TRANSMEDIA RESEARCH PROJECT: 
GUY "SPEND THE NIGHT"AMBASSADORS OF THE NEW JACK SWING MOVEMENT, TEDDY RILEY, AARON AND DAMION HALL

AMBASSADORS OF THE NEW JACK SWING MOVEMENT, TEDDY RILEY, AARON AND DAMION HALL will forever reign supreme of the New Jack Swing Culture.  Today how could a company reach its desired demographic using Transmedia Brandcasting technology which would allow a FAN to purchase anything seen?  

Review the Transmedia Group discription below created by Micheal Moon Transmedia Innovation Leader and Catalyst.    

1. Identify which brands would reach an audience with this Timeless Video.
2. What would be your suggestions to brand managers in the Hotel, Travel, Music, Beverage, Automotive Industries should a Transmedia Brandcasting Campaign be used?
3.What cross-communications tools would you use to reach a Social Audicence for former and new NEW JACK SWINGERS? And if you love GUY please share the love as I know they will be checking in.

TRANSMEDIA LINKEDIN GROUP DESCRIPTION

Join the Transmedia Group

Transmedia entails the optimizing brand narratives, multimodal (multi-format, multimedia, multi-device) content, and Web services for mobile, Web, print, packaging, signage, and satellite TV as well as beverages, cosmetics and personal care, events, fashion apparel, food and, industrial design.

Trasmedia stories transverse traditional media and most of other mechanisms of culture (cuisine, performing arts, architecture, clothing, etc.), maintaining coherence, fidelity, and resonance of the core narrative of the brand and the brand's innovators.

Transmedia practitioners assume a market condition of *hyper-transparency*, wherein the personal truths of each actor (consumer, customer, intermediaries, originating service provider or product innovator, and the entire "upstream" raw material, component, and assembly providers) remain accessible to each other.

Transmedia parallels the emergence of "slow food" and the idea of "soil to plate" and "farmer to diner" — wherein *social* becomes the newest active ingredient in consumption.
• Personal authenticity and congruence
• Willing communication and engagement with other stakeholders
• Earned and sustainable trust

This will entail the transformation of marketing--from hucksters putting lipstick on smelly pigs to authentic and congruent "brand advocates" attracting and engaging consumers in conversation, discussion, and reasoned argument.

We believe that Transmedia will resonate with four stakeholding groups:
• Creative groups in advertising and marketing services seeking a broader economic framework for their creative work
• Digital "dotcom" brand owners seeking effective physical presence of their purely digital brands
• Rich-media content infrastructure and technology providers generating broad-base demand
• Multimedia publishers transforming their content portfolios into active and vibrant guilds, communities, and congresses