WCN TRANSMEDIA SHOWCASE "TRANSMEDIA BRANDCASTING" Why Every Brand should have its OWN monetized IPTV Channel Across ALL SOCIAL MEDIA..
This book has been developed based on Transmedia Research conducted by Micheal Moon, Innovation Leader and Catalyst. The aspect of Brandcasting which is the targeted approach to monetizing streaming video for Advertisers is a subject that the author has worked on for more than 5 years. The insights in this presentation will empower anyone to develop multiple revenue streams simply and effectively. Using techniques learned from The Masters of Media, This first work will prove to be both informative and financially productive if you follow the path laid out.
Here is an excerpt.
It is our goal to strike strategic alliances to provide Monetized Content across all Social Media and should you deem worthy a number of Original Television shows funded by Advertisers who are already going to spend 2.2 Trillion in Global Media and Entertainment according to Price Waterhouse Coopers Global Entertainment Outlook.
First let’s examine Transmedia and what it means by definition for the greatest opportunity for wealth creation. There are a number of things as a independent Producer that would provide you with both audience and revenue to support it. We only need an opportunity to be heard. Lets start with Transmediation.
What is Transmedia?
Transmediation: entails the optimization grand narratives for engagement and immersion across multimodal (multi-format, multimedia, multi-device) content.
Transmediators: use focused imagination and resonance to maintain COHERENCE of their narratives across the Web, print, packaging, signage, and satellite TV as well as beverages, cosmetics and personal care, events, fashion apparel, food, industrial design, and Web services for PCs and mobile devices (including Apps!)
Transmedia practitioners--transmediators--assume a market condition of *hyper-transparency*, wherein the personal truths of each actor (consumer, customer, intermediaries, originating service provider or product innovator, and the entire "upstream" raw material, component, and assembly providers) remain accessible to each other.
Transmedia parallels the emergence of "slow food" and the idea of "soil to plate" and "farmer to diner" — wherein *social* becomes the newest active ingredient in consumption.
Hyper-transparency thus demands the following of all key actors
• Personal authenticity and congruence
• Willing communication and engagement with other stakeholders
• Earned and sustainable trust
This will entail the transformation of marketing--from hucksters putting lipstick on smelly pigs to authentic and congruent "brand advocates" attracting and engaging consumers in conversation, discussion, and reasoned argument.
Who are Transmediators?
We believe that Transmediation will resonate with these stake holding groups:
• CREATIVES in advertising and marketing services seeking a broader economic framework for their creative work
• Digital "dotcom" BRAND OWNERS seeking effective physical presence of their purely digital brands
• DIGITAL CONTENT INFRASTRUCTURE providers view Transmedia as the next big category for generating demand for the content services
• MULTIMEDIA PUBLISHERS transforming their content portfolios into active and vibrant guilds, communities, and congresses.
What we do? - Transmedia Match.com
We are building a pipeline to increase the amount of Production that can be released to a Social Networked Audience allowing viewers to instantly buy anything seen via IPTV.
We provide Advertisers the opportunity to use product placement to sell more products to the targeted demo for their product having been invited into the Transmedia Relationship.
We provide Content Owners access to a revenue share opportunity on the click and buy, through rates for each unique impression delivered to that advertiser leading to the interaction with said retail fulfillment operation.
We provide reporting tools for Advertisers and Content Owners as to who clicked, on what item, by time, zip code, IP Address and/or Payment Processing systems for merchandising and fulfillment.
We protect Intellectual Property Online as the monetization is in the click, removing the incentive for bootlegging or restriction barriers from international distribution of content online.
We are building a Sales Team to support Producers to attract Advertisers to monetize their content at all levels from the BIG BLOCKBUSTER STUDIO to a College Student who has the right to Distribution of his Film about anything he wants to say.
Now technically let’s set this as a given. If Mark Zuckerberg, Zynga Gaming and the Hulu and others can keep their systems up and running so that 500 million people can be communicating, playing, looking at pictures and spending billions in virtual money for everything from Farmville to Poker, our proposal to monetize streaming video has the expandable capacity via cloud computing and with companies like PayPal, Playspan, Micro transactions are more than possibly in any currency.
You, Dr. King, Ambassador OJ, Webb, Mutumawa Mawere. Stedman, Maya Angelo, Bill Strickland, Carol H. Williams, Richard Branson, Sir Alan Sugar, Donald Trump, Mark Cuban, Les Moonves, Ted Turner, Rupert Murdoch, and too many more have inspired many aspects of this vision.
Transmediation is here and this is an incredible opportunity to take this to a mainstream audience.
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