WCN DIGITAL SOCIAL MEDIA AWARDS a subgroup of WCN SOCIAL BRANDCASTING ALLIANCE

 

Over the next few months as WCN launches we are going to work towards creating hosting and funding a major Social Media Awards to celebrate the accomplishments annually in Social Media. As committees are formed please begin to invite others so that the workload is shared. Lets start by creating a list of suggestions for Nomination Criteria and Categories. Please list 5 Categories of Social Media Excellence. For Example: Social TV, Social Networking, Social Communications, Social Marketing, you get the idea. We have the patterns set by the Oscars, Grammy's, Tony's, Globes and more. I look forward to your feedback.

It in the spirit of the advancement of Social Media and its place among the Oscars, Grammys, Tonys and the Golden Globe WCN plans to broadcast a AWARDS Show to celebrate the accomplishments of our colleagues who are offering groundbreaking technologies. So we are pleased to introduce The WCN DIGITAL SOCIAL MEDIA Awards, which will award Entrepreneurs and Corporate Achievers who have paved the way for the exciting times we now live in. Nominations will start with Steering Committee members. Welcome to the Official Birthing of an idea. Many details to follow and come and contributions from members of this select group.  

If you would like more information about joining a nomination committee please join our Linkedin Group and join these industry leaders ready to honor the accomplishments of Social Media Professionals.

Group Members in Your Network

• 

  LUIS GERARDO PASCUAL, OWNER & PRESIDENT at POST MEDIA, INC.

  Miami/Fort Lauderdale Area
• 

  Kelli Richards, CEO of All Access Group, Top Music Industry Exec, Mentor, Author, Certified Coach, Toplinked.com

  San Francisco Bay Area
• 

  Kayla Patrice Gordon, Communications and Law Professional

  Washington D.C. Metro Area
• 

  Nesa Kovacs, President & Owner at The Nesa Kovacs Film Company

  Greater Los Angeles Area
• 

  Larisa Isaeva, at MAX Actors Agency & Film Company, Moscow, Russia

  Russian Federation
• 

  Patricia Sinnott, Video Producer, Sinnott Productions

  Greater Chicago Area

 

LinkedIn Adds Job Title, Company Names To Text Ad Targeting, but what about adding Video to Linkedin, Groupon, Facebook and Craigslist?

Could sites like Linkedin, Groupon, Facebook and yes Craigslist monetize streaming video and turn "Social Media" into "The Media". Will the Text Ad Targeting clear the way for Geo-Targeting and Brandcasting Content? And will Advertisers flock to it as a source to replace SPRAY AND PRAY Marketing?  

I would be remiss not to mention the apparent benefits of bridging the strategies to capitalize on streaming video where even Youtube has missed the boat.  Lets start with the viewer. The community, you know the customer.  Social Media Brandcasting vs Main Stream Media Broadcasting.  One clearly has the advantage today but how long will it realistically last.  With companies like Groupon who strategically placed themselves at the top of every Google Search in the US, UK is spreading like mad.  So much so that they turned down 6 Billion dollars from Google.  What do you think Google would have done with Groupon and Youtube in the same arsenal.  And could the power of Linkedin incorporate Business Video, Distance Learning, Training and even a Medical Business based video portal allowing the Ad generation move from Text to Video?

Would business advertise if a branded experience could be had where viewers engage the advertiser thereby PULLING them into their Social sphere?  

One last questions that makes me go hmmm?  What did Groupon catch that Cragslist missed?  And could a video based Craigslist double the fortunes of these forerunners.  

I know I have asked a few questions, What are your answers?  Stay tuned as I go through some of mine in future posts.   Here is the latest article on Linkedin's Announcement regarding text.  May the wind be at there backs and may Video Monetization come sooner rather than later. I suspect if Text is Hot than Video would be Nuclear to the Linkedin IPO.  We are just scratching the surface and I am excited to be in the picture.

Mediapost Reprint


Linkedin Wednesday formally launched its pay-per-click, self-serve ad system after being in beta since 2008. Rebranded as LinkedIn Ads, the text-advertising service formerly known as DirectAds mainly expands audience targeting options to include job title, LinkedIn groups and companies. Previously, the platform offered several targeting choices such as age, gender, geography, job function and seniority.
With the new options, the company aims to capitalize on the wealth of professional and work-related data it has from its 90 million members. "We're really focused on helping advertisers reach exactly the audience they're looking for," said Jack Chou, senior product manager at LinkedIn. "No one else has the type of professional data we have and the ability to marry that with the type of targeting capability we offer."
Chou said the added targeting capabilities came as a result of advertiser demand for more specific categories to narrow audiences. Intelliworks, for instance, which sells a software-as-a-service platform for higher education clients, wanted to be able to run ads focused on LinkedIn users with job titles like "enrollment counselor" or "admission officer" to better reach those particular executives.
Marketers can now use LinkedIn Ads to target up to 100 titles (among more than 10,000 available) in a single campaign. The same goes for company names and LinkedIn Groups, which are based on industry groups or shared interests. Customers who have launched campaigns with the new targeting options have reported click-through rates three to four times higher than other campaigns, according to LinkedIn.
Advertisers may welcome deeper targeting, but what about users? If an ad hits too close to home, could that be jarring for members? Chou said the company's ad service uses only non-personally identifiable information for targeting purposes. He also said that if a targeted campaign has too narrowly tailored an audience, LinkedIn won't allow it to run. He did not say what that threshold was, however. "It's certainly a way for us to make sure that no single piece of targeted data is personally identifiable with the new targeting features," he said.
Beyond the new targeting capability, the rebranding of the self-serve ad system is intended to signal that the platform is the entry point for advertising on the site. "It's a recognition that this is the default way for any business to do advertising on LinkedIn today," said Chou. The small text ads, which typically appear on the right side and top of user home and profile pages, are sold on a CPC and CPM basis.
Advertisers can set a daily budget (with a minimum of $10 a day) and bid how much they are willing to pay for a given audience. Users can also select a target audience and the system will show a suggested bid range. LinkedIn Ads require a credit card for billing, and monthly invoicing is only provided to advertisers who spend $3,000 per month for two months in a row.
LinkedIn unveils its revamped ad system in advance of a reported initial public offering. The company plans to file for an IPO in the first quarter, according to a Wall Street Journal report earlier this month. LinkedIn had estimated revenue of $200 million in 2010 and online market SharesPost has reported that the company has an implied valuation of $2.2 billion.

STARFACTREE COMING SOON TO WCN NETWORKS

Starfactree launches its World Karaoke Championship Contest

Starfactree Las Vegas, a record and entertainment company based in Las Vegas, NV, is proud to announce the official launch date of its World Karaoke Championship Contest on October 1, 2009.
“It is a revolutionary contest for anyone who wants to become a singing star,” according to Starfactree Executive Vice President, Craig Godfrey.

Here is how the contest works:

1. Anyone in the world will have the opportunity to submit his/her Karaoke singing video(s) to www.starfactree.com.

2. Internet viewers from all around the world can rate the contestant’s video(s).

3. At the conclusion of the contest, Starfactree judges will select the ten finalists from the 50 contestants receiving the highest ratings. These ten finalists will win a trip to Las Vegas to compete in the Starfactree World Karaoke Championship. 

4. The ultimate prize will be a recording contract with STARFACTREE Records and a world promotional tour.

STARFACTREE’s President, Jerry Marcellino, is a highly respected producer in the music industry for the last 45 years. Jerry has produced records for such great artists as Michael Jackson, Diana Ross, Bobby Darin, The Jackson Five, and many others. He has numerous Gold and Platinum Records as well as movie and television credits. “We want to give people all over the world, a venue to display their talent. Most singers would never have a chance to be seen nor heard otherwise,” says Jerry. “This contest gives the opportunity for anyone who sings to have a shot becoming a star. This is the real deal! Entering is easy. Just join www.starfactree.com and have a real chance to become a worldwide star. Everyone I’ve talked to wishes they would have had the chance to do this years ago. Well, that chance is now! No matter what your age is, what kind of music you sing, or what country you are from; this is a great opportunity to be a star. Don’t pass it up!”

The beautiful Treasure Island Hotel, on the center strip of Las Vegas, has enthusiastically agreed to host the Finals Championship Show in its Main Showroom giving the Finalists the opportunity to headline at a major Las Vegas hotel. 

PRESS RELEASE

STARFACTREE expects entries from all around the world in all languages and genres of music. Starfactree’s marketing team will soon begin to promote the Starfactree World Karaoke Championship. For any other information, or to enter, go to www.starfactree.com.

WCN Chairman & CEO is happy to partner to help launch the careers next major star.  We have learned with American Idol and the UK's X-Factor that there is a great resource of talent just waiting for that big break.  Here is a opportunity for WCN to showcase this great competition thereby widening the opportunity Gap for Artists via the world wide web.  

Giving them the chance at every age to captivate an audience and earn revenue from their music.  WCN is the first Artist, Creative Network for the people made up of like minded professionals who are tired of the WALL OF NO Thanks.  If you have a gift and a audience there may just be an Advertiser who wants to have their products placed in your Video.  So in addition to what Starfactree has packed into its offer WCN has some extras that anyone seen on video with a fan base might just want to know about.  Stay Tuned. 

THE NEW MEDIA BRANDCASTING SHOPPORTUNITY FOR CONTENT

 
What if Content came with its own Shopping Cart.  Any one remember the Jetsons and how Jane would press a few buttons on a video monitor and dinner popped out.  In this microwave want it now generation we believe the opportunity to exchange ideas and concepts via social media promotes the exchange of ideas while marketing starts with the attraction factor.  What makes someone want to organize a Sex in the City Party or who remembers being invited to the Sopranos Final Episode Party.....These two shows provided a great opportunity to demonstrate how an audience can be galvanized around a TV show.

Ask Sky Vodka to tell you how many Sex in the City Bottles they sold and how many are left and if they know what areas City vs the Suberbs had the most sales activity.

Here is THE NEW MEDIA BRANDCASTING SHOPPORTUNITY for content owners, producers, writers, directors, actors, musicians and the entire creative community to position themselves to take advantage of the shift in New Media Revenue.

Advertisers pay close attention the technology exists today to get your message across to more people without intruding upon their sensibility and desire to speed through the commercials.

Here is a Geo-Targeted approach that will provide Advertiser a cost effective way to reach millions of profiles on FB, Twitter, Linkedin, MySpace, Yahoo, GoogleTV, AppleTV and other New Media Social Brandcasting destinations.  Ready:..........

Well on second thought Follow us on Linkedin in and I will be sharing more during a series of articles and should you want to get a jump on the competition.  Set up an online appointment before February 5, using the Book Now on our home page at www.wcntv.tv

Here is a just a bit more of a sneak peak and a great reason to follow our Blog and the WCN Groups on Linkedin:

The first 1000 Advertisers who join the WCN Advertisers Alliance will get a guaranteed locked in rate of .60 cents per unique impression (click) and .75 per click thru. for three years.

Content Owners are invited to submit their content for a Free Brandcasting Analysis to be matched with Advertisers whose product can be seen in your content.

Producers, Directors, Writers, can learn how your projects can get funded when you use the WCN Advertisers Alliance Products and services in your project.

Broadcast Networks, MSO's Distributors and Studios can learn who to participate in bridging their current broadcast strategy with a WCN New Media Brandcasting Network Analysis.

Here is what is at stake.  2.2 Trillion Dollars in Global Entertainment and Media Spending by 2011.

$2 Trillion in Global Entertainment & Media Spending by 2011

How do we make sure in this Global World to make sure that our families financially benefit from the jobs and incomes in the new media landscape? Join World Colours Network Television and lets work it out together.

Jay O'Conner
Chairman & CEO 

And Check out SHOPPORTUNITY by Author Kate Newlin.  Order Now, and drop me a line about the book and qualify for a WCN Click Buy Club Card.  We are pre-registering people now.  The program is Free and will feature various WCN Advertiser Alliance Partners who are ready to hang a cash register off your Music Video, Film, Television show, Short or Series.  Lets Lead the New Social Media Brandcasting Revolution.  Surly we must harness our intellectual property to remain competitive globally.

BRANDCASTING VS BROADCASTING

What is the difference? As we examine new social media explosion of Facebook, Twitter, GoogleTV and Myspace it clear to see that gathering audiences on the web is about Buying vs Renting.

BRANDCASTING allows you to be the media and not just renting space on it. What is making Broadcasters so nervous about new media technology like TV Anywhere supported applications is that Advertisers and consumers can bond together directly providing access to products and services for the ultimate relationship where the consumer Pull the content they want, when and how they want it.

This scares the Dejesus out of Broadcasters and the Syndication revenues that are in jeopardy when content is given away -vs- behind the wall of a cable or satellite bill that continues to climb.

So if Content is King and with social media tools, I found that in as little as a weeks’ time you can set up a social media streaming website channel via Livestream, Ustream, YouTube, and yes you can even broadcast via Face book with widgets that play wherever someone can enter your embed code.

So if the so called experts are confused as to how to profit from digital pennies in a 30 second commercial spray and pray marketing plan to a targeted product placement centric model which allows the viewers to vote with their wallets by clicking and buying.

PUSH VS PULL: For 50 years companies like P&G have underwritten the cost of Soap Opera to Push their wares on housewives who are the Kings of the household budget.

Today’s technology with VOD, product placement monetization plans will allow users to Pull the content they like and want and will most likely bond with for generations. To capture the attention of the marketplace will commercials remain the way to reach audiences or will Advertisers and Content Owners understand that Consumers are not tied to NBC, ABC, CBS and Fox in the US nor ITV, BBC or Virgin in the UK. They are tied to their favorite shows but here is the dilemma, will consumers continue to pay 50 to 100 bucks a month for RE-RUNS.

Personally with 300 choices on my set-top of channels I still find it hard to find something compelling on TV.

So Networks beware, unless you get the message that the 30 second to two minute commercial break on the Internet will not work in traditional form as we know it today.

However, if the message is received in time it will be clear that every 30 minutes of interactive content with Product Placement as part of the fabric of the content, the content becomes a mini cash machine all unto itself.

WCN is creating the first 24/7 Brandcasting Network where Advertisers, Content Owners and Viewers can trade effectively while enjoying an uninterrupted viewing experience while enabling them to shop and buy anything seen on screen.

To set up a Free Brandcasting Analysis for your Brand, Product and Content visit www.wcntv.tv and click the Book Now for a personal appointment with me to discuss your entry into this incredible new world where Brandcasters can be Broadcasters in a matter of seconds.

__
Jay O'Conner
Chairman & CEO
World Colours Network Television
678-884-9624
jay@wcntv.tv
www.wcntv.tv
Skype: jaytrain1907

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Is Brian Roberts, CEO of COMCAST the smartest Media Professional in New Media.

As WCN begins its journey with a new Blog, we start by highlighting the brilliance of COMCAST's plan to bring TV Everywhere. Question is, will it mean COMMERCIALS EVERYWHERE?

Will COMCAST/NBC continue to use the standard commercial advertising as we know it to reach audiences With Bandwidth costs rising and can the entire Live TV Model be moved over to the web. In London, Freeview TV has a site called www.tvcatchup.com where the mirrored experience, show for show, commercial for commercial and it works advertising is surrounding the Player which you can choose to expand for wide screen viewing.

This is a FREE Service to UK Viewers and you don't mind the mirrored effect, lets say because you can add an additional screen and watch TV and work.

But does it provide the advertiser who is picking up the freight more customers or is it a situation where its a Corporate Brand Nice to do and do the measurement systems bear out the numbers seen vs the number items purchased in a given sales cycle.

Or might there be another way to serve both the viewer and the advertisers while providing those who create content a vehicle for getting products into the content so that each 30 Min show can be monetized for the products that are naturally seen in them.

Stay tuned, this is going to be a lot of fun to watch. For more insights and your comments please also visit, follow and post ideas that will shape the future of New Media. www.wcntv.blogspot.com

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Welcome to the Global Brandcasting New Media Blog

Welcome to WCN Global Brandcasting New Media Blog. WCN will be launching this blog and a Inside Virtual portal for the exchange of ideas related to the monetization of streaming video on IPTV. We welcome your posts and look forward to serving the latest information using the latest tools in Social Media.