What is the difference? As we examine new social media explosion of Facebook, Twitter, GoogleTV and Myspace it clear to see that gathering audiences on the web is about Buying vs Renting.
BRANDCASTING allows you to be the media and not just renting space on it. What is making Broadcasters so nervous about new media technology like TV Anywhere supported applications is that Advertisers and consumers can bond together directly providing access to products and services for the ultimate relationship where the consumer Pull the content they want, when and how they want it.
This scares the Dejesus out of Broadcasters and the Syndication revenues that are in jeopardy when content is given away -vs- behind the wall of a cable or satellite bill that continues to climb.
So if Content is King and with social media tools, I found that in as little as a weeks’ time you can set up a social media streaming website channel via Livestream, Ustream, YouTube, and yes you can even broadcast via Face book with widgets that play wherever someone can enter your embed code.
So if the so called experts are confused as to how to profit from digital pennies in a 30 second commercial spray and pray marketing plan to a targeted product placement centric model which allows the viewers to vote with their wallets by clicking and buying.
PUSH VS PULL: For 50 years companies like P&G have underwritten the cost of Soap Opera to Push their wares on housewives who are the Kings of the household budget.
Today’s technology with VOD, product placement monetization plans will allow users to Pull the content they like and want and will most likely bond with for generations. To capture the attention of the marketplace will commercials remain the way to reach audiences or will Advertisers and Content Owners understand that Consumers are not tied to NBC, ABC, CBS and Fox in the US nor ITV, BBC or Virgin in the UK. They are tied to their favorite shows but here is the dilemma, will consumers continue to pay 50 to 100 bucks a month for RE-RUNS.
Personally with 300 choices on my set-top of channels I still find it hard to find something compelling on TV.
So Networks beware, unless you get the message that the 30 second to two minute commercial break on the Internet will not work in traditional form as we know it today.
However, if the message is received in time it will be clear that every 30 minutes of interactive content with Product Placement as part of the fabric of the content, the content becomes a mini cash machine all unto itself.
WCN is creating the first 24/7 Brandcasting Network where Advertisers, Content Owners and Viewers can trade effectively while enjoying an uninterrupted viewing experience while enabling them to shop and buy anything seen on screen.
To set up a Free Brandcasting Analysis for your Brand, Product and Content visit www.wcntv.tv and click the Book Now for a personal appointment with me to discuss your entry into this incredible new world where Brandcasters can be Broadcasters in a matter of seconds.
__
Jay O'Conner
Chairman & CEO
World Colours Network Television
678-884-9624
jay@wcntv.tv
www.wcntv.tv
Skype: jaytrain1907
BRANDCASTING allows you to be the media and not just renting space on it. What is making Broadcasters so nervous about new media technology like TV Anywhere supported applications is that Advertisers and consumers can bond together directly providing access to products and services for the ultimate relationship where the consumer Pull the content they want, when and how they want it.
This scares the Dejesus out of Broadcasters and the Syndication revenues that are in jeopardy when content is given away -vs- behind the wall of a cable or satellite bill that continues to climb.
So if Content is King and with social media tools, I found that in as little as a weeks’ time you can set up a social media streaming website channel via Livestream, Ustream, YouTube, and yes you can even broadcast via Face book with widgets that play wherever someone can enter your embed code.
So if the so called experts are confused as to how to profit from digital pennies in a 30 second commercial spray and pray marketing plan to a targeted product placement centric model which allows the viewers to vote with their wallets by clicking and buying.
PUSH VS PULL: For 50 years companies like P&G have underwritten the cost of Soap Opera to Push their wares on housewives who are the Kings of the household budget.
Today’s technology with VOD, product placement monetization plans will allow users to Pull the content they like and want and will most likely bond with for generations. To capture the attention of the marketplace will commercials remain the way to reach audiences or will Advertisers and Content Owners understand that Consumers are not tied to NBC, ABC, CBS and Fox in the US nor ITV, BBC or Virgin in the UK. They are tied to their favorite shows but here is the dilemma, will consumers continue to pay 50 to 100 bucks a month for RE-RUNS.
Personally with 300 choices on my set-top of channels I still find it hard to find something compelling on TV.
So Networks beware, unless you get the message that the 30 second to two minute commercial break on the Internet will not work in traditional form as we know it today.
However, if the message is received in time it will be clear that every 30 minutes of interactive content with Product Placement as part of the fabric of the content, the content becomes a mini cash machine all unto itself.
WCN is creating the first 24/7 Brandcasting Network where Advertisers, Content Owners and Viewers can trade effectively while enjoying an uninterrupted viewing experience while enabling them to shop and buy anything seen on screen.
To set up a Free Brandcasting Analysis for your Brand, Product and Content visit www.wcntv.tv and click the Book Now for a personal appointment with me to discuss your entry into this incredible new world where Brandcasters can be Broadcasters in a matter of seconds.
__
Jay O'Conner
Chairman & CEO
World Colours Network Television
678-884-9624
jay@wcntv.tv
www.wcntv.tv
Skype: jaytrain1907
Just watched a great video series by Coke which is their strategy for Content 2020. It speaks volumes about Brandcasting and Pull. 2part on youtube http://youtu.be/LerdMmWjU_E
ReplyDeleteThanks for posting this. I also posted it on WCN's WordPress Blog: Transmedia Brandcasting What is he talking about? Check out 5 Chapters of Coke’s Content 2020 Plan and See if you finally Get it. Let me know if you would like to be a contributor from time to time. We are expanding and creating Transmedia Revenue Share Communities. Stay Tuned.
ReplyDeletehttps://wcntransmedia.wordpress.com/2011/09/23/transmedia-brandcasting-what-is-he-talking-about-check-out-5-chapters-of-cokes-content-2020-plan-and-see-if-you-finally-get-it/