As WCN begins its journey with a new Blog, we start by highlighting the brilliance of COMCAST's plan to bring TV Everywhere. Question is, will it mean COMMERCIALS EVERYWHERE?
Will COMCAST/NBC continue to use the standard commercial advertising as we know it to reach audiences With Bandwidth costs rising and can the entire Live TV Model be moved over to the web. In London, Freeview TV has a site called www.tvcatchup.com where the mirrored experience, show for show, commercial for commercial and it works advertising is surrounding the Player which you can choose to expand for wide screen viewing.
This is a FREE Service to UK Viewers and you don't mind the mirrored effect, lets say because you can add an additional screen and watch TV and work.
But does it provide the advertiser who is picking up the freight more customers or is it a situation where its a Corporate Brand Nice to do and do the measurement systems bear out the numbers seen vs the number items purchased in a given sales cycle.
Or might there be another way to serve both the viewer and the advertisers while providing those who create content a vehicle for getting products into the content so that each 30 Min show can be monetized for the products that are naturally seen in them.
Stay tuned, this is going to be a lot of fun to watch. For more insights and your comments please also visit, follow and post ideas that will shape the future of New Media. www.wcntv.blogspot.com
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142434&nid=122345
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