WCN TRANSMEDIA BLOG
Wednesday, March 30, 2011
Monday, March 28, 2011
Saturday, March 26, 2011
Thursday, March 24, 2011
WCN TRANSMEDIA NEWS: Coca-Cola Cuts Ad Spend by 6.6% and Invests More in Social Media
The Grocer recently published its Top 100 advertisers report and showed that Coca-Cola cut ad spend by 6.6% in 2010 and invested more in social media.
A spokeswoman at Coca-Cola said that while TV is still an important medium from promoting their brands,”many of our recent advertising campaigns and promotions have also utilised online facilities such as Facebook and YouTube more”.
With the launch of Coke Zone, a social media oriented site which offers Coke drinkers access to exclusive content and rewards, Coca-Cola has clearly realised the value of integrating offline and online marketing.
While Coke Zone is considered to be a valuable point of interaction with consumers, what’s more interesting is that using social media has allowed Coca-Cola to break out of the stop-start cycle of more traditional media campaigns and to start engaging on a more frequent, ongoing basis. Coca-Cola’s social media strategy is clearly about long-term sustainable engagement, developing advocacy and encouraging brand loyalty.
This is something that other fmcg brands would do well to think about. Social media is not just about campaigns or generating buzz around a new product launch. It can be used to engage with consumers on an ongoing basis in order to deepen relationships with a brand.
Perhaps it’s time for other areas of the consumer market place to reconsider their advertising spend too. In particular, household brands. Household brands spent a whopping £177.8 million on advertising in 2010. But with the rising cost of detergent ingredients threatening retail prices (both coconut oil and palm kernel oil are up 130% on last years price) can household brands continue to spend big bucks on advertising or should they be looking at alternative means, perhaps through social media, of developing brand loyalty?
WCN TRANSMEDIA RESEARCH QUESTION: How will your business adopt Trasnmedia Brandcasting policies to empower viewers to interact with streaming video? Leave your Comments
Wednesday, March 23, 2011
WCN TRANSMEDIA SHOWCASE "SISTERELLA"
WCN TRANSMEDIA SHOWCASE "SISTERELLA"
WCN TRANSMEDIA Salutes the Production Team of SISTERELLA. From all indications this production classic should be quite successful. One would have to think about Michael in THE WIZ and know the magic of MJ will always be cherished. As the one of the world's greatest entertainers Michael Jackson, has left us this production that has already received incredible reviews. As a Transmedia Catalyst and someone who met Michael more than 25 years ago at Hal Jackson's Birthday party at a Club called Leviticus, I predict that the this production could be an Annual Classic or better available daily via VOD with product placement using WCN Brandcasting Technologies. End of Commercial.
The Legacy continues...
F A L L 2 0 1 1
We welcome you to Sisterella.com, the official home of Larry Hart's critically acclaimed, Award Winning Musical, "Sisterella". The ONLY musical project ever
Presented or Executive Produced by Michael Jackson.
WINNER!
12 NAACP Theater Award Nominations
8 NAACP THEATER AWARDS INCLUDING:
- BEST PLAY
- BEST DIRECTOR
-BEST CHOREOGRAPHER
Voted:
"SHOW OF THE DECADE!"
by European Theater Fans
STARRING:
TAYLOR DAYNE
T.J. JACKSON
EXECUTIVES PRODUCERS:
JERRY GREENBERG & FRANK DILEO
BOOK, MUSIC & LYRICS BY:
LARRY HART
STAGED, CHOREOGRAPHED & CO-DIRECTED BY:
RAYMOND G. DEL BARRIO
ASSOCIATE PRODUCERS:
TONI HART, DEBBIE HOOD
PRODUCED BY:
MARK LAMICA, QUINCY KRASHNA,
VGFM MEDIA WERKS
|
Saturday, March 19, 2011
WCN TRANSMEDIA RESEARCH SHOWCASE "EDUCATION TRANSMEDIATORS" Sir Ken Robinson and Saliman Khan"
WCN TRANSMEDIA RESEARCH SHOWCASE "EDUCATION TRANSMEDIATORS" Sir Ken Robinson and Saliman Khan"
WCN TRANSMEDIA GROUP has just learned about the work of Sir Ken Robinson and was blown away by this incredible animation. As a Transmedia Storyteller Sir. Ken's message is a powerful one, his means for communicating that message even more so.
We celebrate his achievements in this Blog and admonish you to take 11 Miniutes to Change your Perspective. Further down the blog you will find some very important insights related to Human Resources and Education. Do Schools Destroy Creativity? - Ken Robinson. Then one of the most creative Education Solutions that we have found, "The Khan Academy" See below and please get this blog to everyone in Education including President Obama who spoke about his Education Policy.
Sir Ken Robinson, PhD is an internationally recognized leader in the development of creativity, innovation and human resources. He has worked with governments in Europe, Asia and the USA, with international agencies, Fortune 500 companies, and some of the world’s leading cultural organizations. In 1998, he led a national commission on creativity, education and the economy for the UK Government. ‘All Our Futures: Creativity, Culture and Education’ (The Robinson Report) was published to wide acclaim in 1999. He was the central figure in developing a strategy for creative and economic development
as part of the Peace Process in Northern Ireland, working with the ministers for training, education enterprise and culture. He was one of four international advisors to the Singapore Government for its strategy to become the creative hub of South East Asia.
For twelve years, he was Professor of Education at the University of Warwick in the UK and is now Professor Emeritus. He has received honorary degrees from the Open University and the Central School of Speech and Drama; Birmingham City University, Rhode Island School of Design, Ringling College of Art and Design and the Liverpool Institute for Performing Arts. He has been honored with the Athena Award of the Rhode Island School of Design for services to the arts and education; the Peabody Medal for contributions to the arts and culture in the United States, and the Benjamin Franklin Medal of the Royal Society of Arts for outstanding contributions to cultural relations between the United Kingdom and the United States. In 2005 he was named as one of Time/Fortune/CNN’s Principal Voices. In 2003, he received a knighthood from Queen Elizabeth II for his services to the arts. He speaks to audiences throughout the world on the creative challenges facing business and education in the new global economies.
His new book, a New York Times Best Seller, ‘The Element: How Finding Your Passion Changes Everything’ (Penguin/Viking 2009) is being translated into sixteen languages.
Sir Ken was born in Liverpool, England as one of seven children. He is married to Therese (Lady) Robinson. They have two children, James and Kate, and live in Los Angeles, California.
Do Schools Destroy Creativity? - Ken Robinson
WCN TRANSMEDIA RESEARCH SHOWCASE "Khan Academy" Free Virtual School
WCN TRANSMEDIA GROUP salutes the "Khan Academy" and nominates Saliman Khan as the WCN Social Education Media Award for February 2011. We congratulate his use of Social Transmedia Education tools for the benefit of the world's Children. We support his efforts to provide instant access to any subject matter via the web.
The Khan Academy is an organization on a mission. We're a not-for-profit with the goal of changing education for the better by providing a free world-class education to anyone anywhere.
All of the the site's resources are available to anyone. It doesn't matter if you are a student, teacher, home-schooler, principal, adult returning to the classroom after 20 years, or a friendly alien just trying to get a leg up in earthly biology. The Khan Academy's materials and resources are available to you completely free of charge.
Help us deliver a world-class education...
Get the word out
Spreading the word about the Khan Academy is one of the best ways to help us. Each month we serve over 1,000,000 students, but there's no reason it shouldn't be 20 million. Please take a moment to share this site with your friends and community.Futures Introduction
Join us on Facebook 
Follow us on Twitter Join the conversation
Post a message to one of our Khan Academy public groups. We don't have time to reply to every message ourselves, but we do read them and appreciate the feedback and suggestions. There's an active community that's listening. Please don't post any private or confidential information.Transmediation is here and this is an incredible opportunity to take this to a mainstream audience.
TO OBTAIN A FREE COPY OF THIS PRESENTATION VISIT OUR FACEBOOK PAGE AND HIT THE LIKE BUTTON, WATCH THE SPECIAL VIDEO AND SIGN UP FOR THE CUSTOMER ADVANTAGE. AND I WILL FORWARD YOU AN ADVANCE COPY OF THE BOOK.
OR TO PURCHASE A COPY
$29.00 USD
WCN TRANSMEDIA RESEARCH SHOWCASE "GAS PRICES" How much control do Customers Actually have?
WCN TRANSMEDIA RESEARCH SHOWCASE "GAS PRICES" How much control do Customers Actually have?
Have Gas Prices destroyed your budget? If so how can Social Media and Networking affect a change in policy. This concept of syncronized Gas Buying is not new, however what might be a bit new is the power of Social Media. Looking at world events for the last several years, Social Media Elected the US President and Overthrew the Egyptian President Hosni Mubarak . So then what can realistically be done by consumers who want lower gas prices. Read below, this is a copy of a email I receive this morning and one I received some time ago.
Here is the Transmedia Research Question: Can a coordinated effort by 300 Million people affect Supply and Demand and drive down prices?
Here is the Transmedia Research Question: Can a coordinated effort by 300 Million people affect Supply and Demand and drive down prices?
GAS PRICES
THIS IS NOT THE 'DON'T BUY' GAS FOR ONE DAY, BUT IT WILL SHOW YOU HOW WE CAN GET GAS BACK DOWN TO $1.30 PER GALLON.
This was sent by a retired Coca Cola executive. It came from one of his engineer buddies who retired from Halliburton. If you are tired of the gas prices going up AND they will continue to rise this summer, take time to read this please.
Phillip Hollsworth offered this good idea. This makes MUCH MORE SENSE than the "don't buy gas on a certain day" campaign that was going around last April or May! It's worth your consideration. Join the resistance!!!!
I hear we are going to hit close to $ 4.00 a gallon by next summer and it might go higher!! Want gasoline prices to come down?
This was sent by a retired Coca Cola executive. It came from one of his engineer buddies who retired from Halliburton. If you are tired of the gas prices going up AND they will continue to rise this summer, take time to read this please.
Phillip Hollsworth offered this good idea. This makes MUCH MORE SENSE than the "don't buy gas on a certain day" campaign that was going around last April or May! It's worth your consideration. Join the resistance!!!!
I hear we are going to hit close to $ 4.00 a gallon by next summer and it might go higher!! Want gasoline prices to come down?
We need to take some intelligent, united action. The oil companies just laughed at that because they knew we wouldn't continue to "hurt" ourselves by refusing to buy gas.
It was more of an inconvenience to us than it was a problem for them. BUT, whoever thought of this idea, has come up with a plan that can Really work. Please read on and join with us!
By now you're probably thinking gasoline priced at about $2.00 is super cheap. Me too! It is currently $3.08 at
It was more of an inconvenience to us than it was a problem for them. BUT, whoever thought of this idea, has come up with a plan that can Really work. Please read on and join with us!
By now you're probably thinking gasoline priced at about $2.00 is super cheap. Me too! It is currently $3.08 at
Arco and Costco for regular unleaded in Salem, Oregon and climbing every week.Now that the oil companies and the OPEC nations have conditioned us to think that the cost of a gallon of gas is CHEAP at $1.50 - $1.75, we need to take aggressive action to teach them that BUYERS control the marketplace..not sellers.
With the price of gasoline going up more each day, we consumers need to take action.
The only way we are going to see the price of gas come down is if we hit someone in the pocketbook by not purchasing their gas! And, we can do that WITHOUT hurting ourselves.
How? Since we all rely on our cars, we can't just stop buying gas. But we CAN have an impact on gas prices if we all act together to force a price war.
Here's the idea: For the rest of this year, DON'T purchase ANY gasoline from the two biggest companies (which now are one), EXXON and MOBIL.
If they are not selling any gas, they will be inclined to reduce
their prices. If they reduce their prices, the other companies will have to follow suit.
But to have an impact, we need to reach literally millions of Exxon and Mobil gas buyers. It's really simple to do! Now, don't wimp out on me at this point....keep reading and I'll explain how simple it is to reach millions of people!!
I am sending this note to 30 people. If each of us send it to at least ten more (30 x 10 = 300) .... and those 300 send it to at least ten more (300 x 10 = 3,000)... and so on, by the time the message reaches the sixth group of people, we will have reached over THREE MILLION consumers.
If those three million get excited and pass this on to ten friends each, then 30 million people will have been contacted!
If they are not selling any gas, they will be inclined to reduce
their prices. If they reduce their prices, the other companies will have to follow suit.
ENERGY INDPENDENCE DAY 2011
WHAT IS NEWT TALKING ABOUT
3 - 8 TIMES THE RESERVES OF SAUDI ARABIA IN USA
SEE BELOW
But to have an impact, we need to reach literally millions of Exxon and Mobil gas buyers. It's really simple to do! Now, don't wimp out on me at this point....keep reading and I'll explain how simple it is to reach millions of people!!
I am sending this note to 30 people. If each of us send it to at least ten more (30 x 10 = 300) .... and those 300 send it to at least ten more (300 x 10 = 3,000)... and so on, by the time the message reaches the sixth group of people, we will have reached over THREE MILLION consumers.
If those three million get excited and pass this on to ten friends each, then 30 million people will have been contacted!
If it goes one level further, you guessed it..... THREE HUNDRED MILLION PEOPLE!!!
Again, all you have to do is send this to 10 people. That's all!
(If you don't understand how we can reach 300 million and all you have to do is send this to 10 people.... Well, let's face it, you just aren't a mathematician. But I am .. so trust me on this one.
Again, all you have to do is send this to 10 people. That's all!
(If you don't understand how we can reach 300 million and all you have to do is send this to 10 people.... Well, let's face it, you just aren't a mathematician. But I am .. so trust me on this one.
How long would all that take? If each of us sends this e-mail out to ten more people within one day of receipt, all 300 MILLION people could conceivably be contacted within the next 8 days!
I'll bet you didn't think you and I had that much potential, did
you! Acting together we can make a difference.
If this makes sense to you, please pass this message on. I suggest that we not buy from EXXON/MOBIL UNTIL THEY LOWER THEIR PRICES TO THE $2.00 RANGE AND KEEP THEM DOWN. THIS CAN REALLY WORK.
Author Unknown
Could this really be true?? We never know what to believe anymore!
OIL - you better sit down.
Here's an interesting read, important and verifiable information: About 6 months ago, the writer was watching a news program on oil and one of the Forbes Bros. was the guest. The host said to Forbes, "I am going to ask you a direct question and I would like a direct answer; how much oil does the U.S. have in the ground?" Forbes did not miss a beat, he said, "more than all the Middle East put together." Please read below.
The U. S. Geological Service issued a report in April 2008 that only scientists and oil men knew was coming, but man was it big. It was a revised report (hadn't been updated since 1995) on how much oil was in this area of the western 2/3 of North Dakota , western South Dakota, and extreme eastern Montana ...... check THIS out:
The U. S. Geological Service issued a report in April 2008 that only scientists and oil men knew was coming, but man was it big. It was a revised report (hadn't been updated since 1995) on how much oil was in this area of the western 2/3 of North Dakota , western South Dakota, and extreme eastern Montana ...... check THIS out:
The Bakken is the largest domestic oil discovery since Alaska 's Prudhoe Bay, and has the potential to eliminate all American dependence on foreign oil. The Energy Information Administration (EIA) estimates it at 503 billion barrels. Even if just 10% of the oil is recoverable... at $107 a barrel, we're looking at a resource base worth more than $5..3 trillion.
"When I first briefed legislators on this, you could practically see their jaws hit the floor. They had no idea.." says Terry Johnson, the Montana Legislature's financial analyst."This sizable find is now the highest-producing onshore oil field found in the past 56 years," reports The Pittsburgh Post Gazette. It's a formation known as the Williston Basin , but is more commonly referred to as the 'Bakken.' It stretches from Northern Montana, through North Dakota and into Canada ..
For years, U. S. oil exploration has been considered a dead end. Even the 'Big Oil' companies gave up searching for major oil wells decades ago. However, a recent technological breakthrough has opened up the Bakken's massive reserves.... and we now have access of up to 500 billion barrels. And because this is light, sweet oil, those billions of barrels will cost Americans just $16 PER BARREL!
That's enough crude to fully fuel the American economy for 2041 years straight. And if THAT didn't throw you on the floor, then this next one should - because it's from 2006!
U. S. Oil Discovery- Largest Reserve in the World Report Online - 4/20/2006
Hidden 1,000 feet beneath the surface of the Rocky Mountains lies the largest untapped oil reserve in the world. It is more than 2 TRILLION barrels. On August 8, 2005 President Bush mandated its extraction. In three and a half years of high oil prices none has been extracted. With this motherload of oil why are we still fighting over off-shore drilling?They reported this stunning news: We have more oil inside our borders, than all the other proven reserves on earth. Here are the official estimates:
- 8-times as much oil as Saudi Arabia
- 18-times as much oil as Iraq
- 21-times as much oil as Kuwait
- 22-times as much oil as Iran
- 500-times as much oil as Yemen
- and it's all right here in the Western United States .
HOW can this BE? HOW can we NOT BE extracting this? Because the environmentalists and others have blocked all efforts to help America become independent of foreign oil! Again, we are letting a small group of people dictate our lives and our economy.....WHY?
James Bartis, lead researcher with the study says we've got more oil in this very compact area than the entire Middle East -more than 2 TRILLION barrels untapped. That's more than all the proven oil reserves of crude oil in the world today, reports The Denver Post.
Don't think 'OPEC' will drop its price - even with this find? Think again!
It's all about the competitive marketplace, - it has to. Think OPEC just might be funding the environmentalists?
Got your attention yet? Now, while you're thinking about it, do this:
Pass this along. If you don't take a little time to do this, then you should stifle yourself the next time you complain about gas prices - by doing NOTHING, you forfeit your right to complain.
--------
Now I just wonder what would happen in this country if every one of you sent this to every one in your address book.
By the way...this is all true. Check it out at the link below!!!
GOOGLE it, or follow this link. It will blow your mind.
http://www.usgs.gov/newsroom/
"When I first briefed legislators on this, you could practically see their jaws hit the floor. They had no idea.." says Terry Johnson, the Montana Legislature's financial analyst."This sizable find is now the highest-producing onshore oil field found in the past 56 years," reports The Pittsburgh Post Gazette. It's a formation known as the Williston Basin , but is more commonly referred to as the 'Bakken.' It stretches from Northern Montana, through North Dakota and into Canada ..
That's enough crude to fully fuel the American economy for 2041 years straight. And if THAT didn't throw you on the floor, then this next one should - because it's from 2006!
U. S. Oil Discovery- Largest Reserve in the World Report Online - 4/20/2006
Hidden 1,000 feet beneath the surface of the Rocky Mountains lies the largest untapped oil reserve in the world. It is more than 2 TRILLION barrels. On August 8, 2005 President Bush mandated its extraction. In three and a half years of high oil prices none has been extracted. With this motherload of oil why are we still fighting over off-shore drilling?They reported this stunning news: We have more oil inside our borders, than all the other proven reserves on earth. Here are the official estimates:
- 8-times as much oil as Saudi Arabia
- 18-times as much oil as Iraq
- 21-times as much oil as Kuwait
- 22-times as much oil as Iran
- 500-times as much oil as Yemen
- and it's all right here in the Western United States .
HOW can this BE? HOW can we NOT BE extracting this? Because the environmentalists and others have blocked all efforts to help America become independent of foreign oil! Again, we are letting a small group of people dictate our lives and our economy.....WHY?
James Bartis, lead researcher with the study says we've got more oil in this very compact area than the entire Middle East -more than 2 TRILLION barrels untapped. That's more than all the proven oil reserves of crude oil in the world today, reports The Denver Post.
Don't think 'OPEC' will drop its price - even with this find? Think again!
It's all about the competitive marketplace, - it has to. Think OPEC just might be funding the environmentalists?
Got your attention yet? Now, while you're thinking about it, do this:
Pass this along. If you don't take a little time to do this, then you should stifle yourself the next time you complain about gas prices - by doing NOTHING, you forfeit your right to complain.
--------
Now I just wonder what would happen in this country if every one of you sent this to every one in your address book.
By the way...this is all true. Check it out at the link below!!!
GOOGLE it, or follow this link. It will blow your mind.
http://www.usgs.gov/newsroom/
The View From Abroad: Is America Broken?
Friday, March 18, 2011
WCN TRANSMEDIA GROUP SALUTES "BILL COSBY SHOW" TRANSMEDIA ICON WCN TRANSMEDIA GROUP SALUTES "BILL COSBY SHOW" "A LESSON IN TRANSMEDIATION"
WCN TRANSMEDIA GROUP SALUTES "BILL COSBY SHOW" TRANSMEDIA ICON WCN TRANSMEDIA GROUP SALUTES "BILL COSBY SHOW" "A LESSON IN TRANSMEDIATION"
As a blogger or VLOGGER Video Blogger it is
fast becoming evident that technology now allows us to examine amazing things. As I continue to learn and team about Transmedia Storytelling the identification of those who have had the largest generational impact is a real cool thing to do.As I remember Dr. King saying that Longevity has its place. It is our goal at WCN Transmedia Group to create a body of work that will record the history and adoption of Transmdiation and its incredible financial
benefits when coupled with a Brandcasting Strategy for Social TV Networks. It is our believe that we can build bridges between traditional media and new Social Transmedia.
To accomplish this however, we must examine those that have impacted the medium of television and global Pop culture. Shows like The Cosby Show, Different World, Malcolm & Eddy, The Steve Harvey Show, In Living Color, and countless shows to many to name have learned from the bar set by Transmedia Icon Bill Cosby. What makes Bill Cosby a Transmedia Icon. You need only visit www.billcosby.com Every artist can learn a huge lesson of his use of Social Media.
Charlie Chaplin. Groucho Marx. Richard Pryor. Over the past century, few entertainers have achieved the legendary status of William H. Cosby Jr. His successes span five decades and virtually all media, remarkable accomplishments for a kid who emerged from humble beginnings in a Philly project.
In the 1960s, his stand-up act was a coast-to-coast sensation, spawning a string of hilarious, best-selling comedy albums, which went on to win eight Gold Records, five Platinum records and five Grammy Awards. His role on TV’s I Spy made him the first African-American to co-star in a dramatic series, breaking television’s racial barrier and winning three Emmy Awards. In the 1980s, he again rocked the television world with the The Cosby Show, a gentle, whimsical and hugely successful series that single-handedly revived the family sitcom (and rescued NBC).
With hit movies like Uptown Saturday Night and best-selling books like Fatherhood, Bill Cosby is quite simply a national treasure with the unique ability to touch people’s hearts
Spingarn
Additional Awards
A LESSON IN TRASMEDIATION: Inspired by Michael Moon of GISTICS Incorporated, Reported by Jay O'Conner CEO or WCNTV Transmedia Catalyst.
Transmedia practitioners--transmediators--assume a market condition of *hyper-transparency*, wherein the personal truths of each actor (consumer, customer, intermediaries, originating service provider or product innovator, and the entire "upstream" raw material, component, and assembly providers) remain accessible to each other.
Who are Transmediators?
We believe that Transmediation will resonate with these stakeholding groups:
• CREATIVES in advertising and marketing services seeking a broader economic framework for their creative work
• Digital "dotcom" BRAND OWNERS seeking effective physical presence of their purely digital brands
• DIGITAL CONTENT INFRASTRUCTURE providers view Transmedia
• MULTIMEDIA PUBLISHERS transforming their content portfolios into active and vibrant guilds, communities, and congresses
The Way Forward
In the 1960s, his stand-up act was a coast-to-coast sensation, spawning a string of hilarious, best-selling comedy albums, which went on to win eight Gold Records, five Platinum records and five Grammy Awards. His role on TV’s I Spy made him the first African-American to co-star in a dramatic series, breaking television’s racial barrier and winning three Emmy Awards. In the 1980s, he again rocked the television world with the The Cosby Show, a gentle, whimsical and hugely successful series that single-handedly revived the family sitcom (and rescued NBC).
With hit movies like Uptown Saturday Night and best-selling books like Fatherhood, Bill Cosby is quite simply a national treasure with the unique ability to touch people’s hearts
Awards
People's Choice
- All-Around Male Entertainer
1987, 1988, 1989, 1990, 1991 - Male Performer in a New TV Program
1985 - All-Around TV Star
1988 - All-Time Favorite Performer
1999
- Best Comedy Performance
1964, 1965, 1966 - Best Comedy Recording
1967, 1968, 1969 - Best Recording for Children
1971, 1972
BMI
- The Bill Cosby Show
1987, 1988, 1989, 1990, 1991, 1992 - A Different World
1988, 1989, 1990, 1991, 1992 - Cosby
1997, 1998
- 1985
Additional Awards
- Aftonbladet TV Prize, Sweden
Best Foreign TV Personality – Male
1986, 1987, 1989, 1990 - Presidential Medal of Freedom - 2002
- Hasting Pudding Theatricals, USA
Man of the Year, 1969 - Kennedy Center Honors
Lifetime Achievement Award – 1998 - NAACP Image Award
Outstanding Actor in a Comedy Series, The Cosby Show – 1991
Outstanding Lead Actor in a Comedy Series, The Cosby Show - 1993 Hall of Fame Award - 2007
- Television Critics Association Awards
Career Achievement Award -2002 - Viewers for Quality Television Awards
Best Actor in a Quality Comedy Series, The Cosby Show – 1985, 1986 - Golden Globe Awards
Best Performance by an actor in a Television Series, The Cosby Show - 1986, 1985
Transmediation entails the optimization grand narratives for engagement and immersion across multimodal (multi-format, multimedia, multi-device) content.
Transmediators use focused imagination and resonance to maintain COHERENCE of their narratives across the Web, print, packaging, signage, and satellite TV as well as beverages, cosmetics and personal care, events, fashion apparel, food, industrial design, and Web services for PCs and mobile devices (including Apps!)
Transmedia practitioners--transmediators--assume a market condition of *hyper-transparency*, wherein the personal truths of each actor (consumer, customer, intermediaries, originating service provider or product innovator, and the entire "upstream" raw material, component, and assembly providers) remain accessible to each other. Transmedia parallels the emergence of "slow food" and the idea of "soil to plate" and "farmer to diner" — wherein *social* becomes the newest active ingredient in consumption.
Hyper-transparency thus demands the following of all key actors
• Personal authenticity and congruence
• Willing communication and engagement with other stakeholders
• Earned and sustainable trust. This will entail the transformation of marketing--from hucksters putting lipstick on smelly pigs to authentic and congruent "brand advocates" attracting and engaging consumers in conversation, discussion, and reasoned argument.
• Personal authenticity and congruence
• Willing communication and engagement with other stakeholders
• Earned and sustainable trust. This will entail the transformation of marketing--from hucksters putting lipstick on smelly pigs to authentic and congruent "brand advocates" attracting and engaging consumers in conversation, discussion, and reasoned argument.
Who are Transmediators?
We believe that Transmediation will resonate with these stakeholding groups:
• CREATIVES in advertising and marketing services seeking a broader economic framework for their creative work
• Digital "dotcom" BRAND OWNERS seeking effective physical presence of their purely digital brands
• DIGITAL CONTENT INFRASTRUCTURE providers view Transmedia
• MULTIMEDIA PUBLISHERS transforming their content portfolios into active and vibrant guilds, communities, and congresses
What we do? - Transmedia Match.com
We are building a pipeline to increase the amount of Production that can be released to a Social Networked Audience allowing viewers to instantly buy anything seen via IPTV.
We provide Advertisers the opportunity to use product placement to sell more products to the targeted demo for their product having been invited into the Transmedia Relationship.
We provide Content Owners access to a revenue share opportunity on the click and buy, through rates for each unique impression delivered to that advertiser leading to the interaction with said retail fulfillment operation.
We provide reporting tools for Advertisers and Content Owners as to who clicked, on what item, by time, zip code, IP Address and/or Payment Processing systems for merchandising and fulfillment.
We protect Intellectual Property Online as the monetization is in the click, removing the incentive for bootlegging or restriction barriers from international distribution of content online.
We are building a Sales Team to support Producers to attract Advertisers to monetize their content at all levels from the BIG BLOCKBUSTER STUDIO to a College Student who has the right to Distribution of his Film about anything he wants to say.
Now technically let’s set this as a given. If Mark Zuckerberg, Zynga Gaming and the Hulu and others can keep their systems up and running so that 500 million people can be communicating, playing, looking at pictures and spending billions in virtual money for everything from Farmville to Poker, our proposal to monetize streaming video has the expandable capacity via cloud computing and with companies like PayPal, Playspan, Micro transactions are more than possibly in any currency.
Transmediation is here and this is an incredible opportunity to take this to a mainstream audience.
TO OBTAIN A FREE COPY OF THIS PRESENTATION VISIT OUR FACEBOOK PAGE AND HIT THE LIKE BUTTON, WATCH THE SPECIAL VIDEO AND SIGN UP FOR THE CUSTOMER ADVANTAGE. AND I WILL FORWARD YOU AN ADVANCE COPY OF THE BOOK.
OR TO PURCHASE A COPY
$29.00 USD
Subscribe to:
Posts (Atom)