WCN TRANSMEDIA SHOWCASE "TRANSMEDIA BRANDCASTING" Why Every Brand should have its OWN monetized IPTV Channel Across ALL SOCIAL MEDIA

WCN TRANSMEDIA  SHOWCASE "TRANSMEDIA BRANDCASTING" Why Every Brand should have its OWN monetized IPTV Channel Across ALL SOCIAL MEDIA..

This book has been developed based on Transmedia Research conducted by Micheal Moon, Innovation Leader and Catalyst. The aspect of Brandcasting which is the targeted approach to monetizing streaming video for Advertisers is a subject that the author has worked on for more than 5 years. The insights in this presentation will empower anyone to develop multiple revenue streams simply and effectively.  Using techniques learned from The Masters of Media, This first work will prove to be both informative and financially productive if you follow the path laid out.  

Here is an excerpt. 

It is our goal to strike strategic alliances to provide Monetized Content across all Social Media and should you deem worthy a number of Original Television shows funded by Advertisers who are already going to spend 2.2 Trillion in Global Media and Entertainment according to Price Waterhouse Coopers Global Entertainment Outlook.

First let’s examine Transmedia and what it means by definition for the greatest opportunity for wealth creation. There are a number of things as a independent Producer that would provide you with both audience and revenue to support it.  We only need an opportunity to be heard.   Lets start with Transmediation.

What is Transmedia?

Transmediation: entails the optimization grand narratives for engagement and immersion across multimodal (multi-format, multimedia, multi-device) content.

Transmediators: use focused imagination and resonance to maintain COHERENCE of their narratives across the Web, print, packaging, signage, and satellite TV as well as beverages, cosmetics and personal care, events, fashion apparel, food, industrial design, and Web services for PCs and mobile devices (including Apps!)

Transmedia practitioners--transmediators--assume a market condition of *hyper-transparency*, wherein the personal truths of each actor (consumer, customer, intermediaries, originating service provider or product innovator, and the entire "upstream" raw material, component, and assembly providers) remain accessible to each other.

Transmedia parallels the emergence of "slow food" and the idea of "soil to plate" and "farmer to diner" — wherein *social* becomes the newest active ingredient in consumption.

Hyper-transparency thus demands the following of all key actors
• Personal authenticity and congruence
• Willing communication and engagement with other stakeholders
• Earned and sustainable trust

This will entail the transformation of marketing--from hucksters putting lipstick on smelly pigs to authentic and congruent "brand advocates" attracting and engaging consumers in conversation, discussion, and reasoned argument.

 

Who are Transmediators?

We believe that Transmediation will resonate with these stake holding  groups:
• CREATIVES in advertising and marketing services seeking a broader economic framework for their creative work
• Digital "dotcom" BRAND OWNERS seeking effective physical presence of their purely digital brands
• DIGITAL CONTENT INFRASTRUCTURE providers view Transmedia as the next big category for generating demand for the content services
• MULTIMEDIA PUBLISHERS transforming their content portfolios into active and vibrant guilds, communities, and congresses.

What we do? -  Transmedia Match.com

We are building a pipeline to increase the amount of Production that can be released to a Social Networked Audience allowing viewers to instantly buy anything seen via IPTV.

We provide Advertisers the opportunity to use product placement to sell more products to the targeted demo for their product having been invited into the Transmedia Relationship.

We provide Content Owners access to a revenue share opportunity on the click and buy, through rates for each unique impression delivered to that advertiser leading to the interaction with said retail fulfillment operation.

We provide reporting tools for Advertisers and Content Owners as to who clicked, on what item, by time, zip code, IP Address and/or Payment Processing systems for merchandising and fulfillment.

We protect Intellectual Property Online as the monetization is in the click, removing the incentive for bootlegging or restriction barriers from international distribution of content online.

We are building a Sales Team to support Producers to attract Advertisers to monetize their content at all levels from the BIG BLOCKBUSTER STUDIO to a College Student who has the right to Distribution of his Film about anything he wants to say.

The Way Forward

Now technically let’s set this as a given.  If Mark Zuckerberg, Zynga Gaming and the Hulu and others can keep their systems up and running so that 500 million people can be communicating, playing, looking at pictures and spending billions in virtual money for everything from Farmville to Poker, our proposal to monetize streaming video has the expandable capacity via cloud computing and with companies like PayPal, Playspan, Micro transactions are more than possibly in any currency.

You, Dr. King, Ambassador OJ, Webb, Mutumawa Mawere. Stedman, Maya Angelo, Bill Strickland, Carol H. Williams, Richard Branson, Sir Alan Sugar, Donald Trump, Mark Cuban, Les Moonves, Ted Turner, Rupert Murdoch, and too many more have inspired many aspects of this vision.

Transmediation is here and this is an incredible opportunity to take this to a mainstream audience.  

TO OBTAIN A FREE COPY OF THIS PRESENTATION VISIT OUR FACEBOOK PAGE AND HIT THE LIKE BUTTON, WATCH THE SPECIAL VIDEO AND SIGN UP FOR THE CUSTOMER ADVANTAGE. AND I WILL FORWARD YOU AN ADVANCE COPY OF THE BOOK. 

OR TO PURCHASE A COPY

$29.00 USD

 

http://www.zintro.com/expert/Jay-Oconner

The First 100 Clients who buy an advance copy of "TRANSMEDIA BRANDCASTING" will get a Reduced 1 Hour Transmedia Brandcasting Consultation normally $255.00 for the first Hour for the ZIntro Fee of $75.00 with your confirmed Order.

WCNTV BRANDCASTING SHOWCASE" A GLOVE OF THEIR OWN"

Click the Book and Place an Order Today

WCNTV SPOTLIGHTS TOMMY JOHN AND "A GLOVE OF THEIR OWN".

Tommy As a New Yorker I am proud of your association with Bob Salomon and "A GLOVE OF THEIR OWN".  As a new team member we will be supporting Bob's efforts to increase book sales through the development of a mass media campaign through WCN Social TV.  We are building audiences and look for meaningful collaborations to help kids in sports and music.

Baseball is a personal passion of mine and the moment I read the information about the book, I had a immediate flashback to my childhood.  What kid doesn't remember his first glove?  Having to oil it and wrap it with rubber bands.  And can you remember the smell of the leather.  I played both First base and Catcher for two teams in the same league.  What a thrill it was and is now to empower our youth to experience the joy of baseball.  I am asking all Fans to support WCNTV by buying 2 copies of A GLOVE OF THEIR OWN, once for yourself and one to give away. 

And look for opportunities for Product Placement in a Television Series and Feature Film in development  that will capture the essence of the Joy of the Game while providing the experience to 1000's of kids who may never have the opportunity to know how precious team sports are for the building of character and citizenship.  Jay O'Conner, Chairman & CEO WCNTV

Thanks you in advance for making these books fly off the shelves.  Forward this blog around the world.

We look forward to brainstorming with Advertisers and using WCN Brandcasting Technologies to raise the Social Networking Viral Profile of "A GLOVE OF THEIR OWN"  

Bob Salamon, President             Mission

Beyond the words of this book is a deeper meaning of the mission behind “A Glove of Their Own.”  We are eager to teach the next generation the importance of giving back by becoming aware of those around us who would otherwise go without.  This book is the vehicle that will drive us to deliver new and used sporting goods equipment or funds to children in need.  

These fundraising efforts will range from schools to book fairs, baseball venues to retail events.  We will be hosting such events including visits by professional players with surprise giveaways, family fun and entertainment.  Through these events we anticipate fulfilling our goal of spreading the word of this story as well as raising both awareness and funds for children across the nation.  In addition, we welcome the opportunity to join forces with any organization sharing our vision.  As a result of that collaboration,  we will donate proceeds from the sale of each book to their own organization or children’s charity of their choice.

We are hopeful we have inspired your desire to join us and “Play It Forward.”

Sincerely,

Bob Salomon
President, Danjulie Associates, LLC
agototellus@aol.com

 http://www.agloveoftheirown.com/

 

 

LinkedIn Adds Job Title, Company Names To Text Ad Targeting, but what about adding Video to Linkedin, Groupon, Facebook and Craigslist?

Could sites like Linkedin, Groupon, Facebook and yes Craigslist monetize streaming video and turn "Social Media" into "The Media". Will the Text Ad Targeting clear the way for Geo-Targeting and Brandcasting Content? And will Advertisers flock to it as a source to replace SPRAY AND PRAY Marketing?  

I would be remiss not to mention the apparent benefits of bridging the strategies to capitalize on streaming video where even Youtube has missed the boat.  Lets start with the viewer. The community, you know the customer.  Social Media Brandcasting vs Main Stream Media Broadcasting.  One clearly has the advantage today but how long will it realistically last.  With companies like Groupon who strategically placed themselves at the top of every Google Search in the US, UK is spreading like mad.  So much so that they turned down 6 Billion dollars from Google.  What do you think Google would have done with Groupon and Youtube in the same arsenal.  And could the power of Linkedin incorporate Business Video, Distance Learning, Training and even a Medical Business based video portal allowing the Ad generation move from Text to Video?

Would business advertise if a branded experience could be had where viewers engage the advertiser thereby PULLING them into their Social sphere?  

One last questions that makes me go hmmm?  What did Groupon catch that Cragslist missed?  And could a video based Craigslist double the fortunes of these forerunners.  

I know I have asked a few questions, What are your answers?  Stay tuned as I go through some of mine in future posts.   Here is the latest article on Linkedin's Announcement regarding text.  May the wind be at there backs and may Video Monetization come sooner rather than later. I suspect if Text is Hot than Video would be Nuclear to the Linkedin IPO.  We are just scratching the surface and I am excited to be in the picture.

Mediapost Reprint


Linkedin Wednesday formally launched its pay-per-click, self-serve ad system after being in beta since 2008. Rebranded as LinkedIn Ads, the text-advertising service formerly known as DirectAds mainly expands audience targeting options to include job title, LinkedIn groups and companies. Previously, the platform offered several targeting choices such as age, gender, geography, job function and seniority.
With the new options, the company aims to capitalize on the wealth of professional and work-related data it has from its 90 million members. "We're really focused on helping advertisers reach exactly the audience they're looking for," said Jack Chou, senior product manager at LinkedIn. "No one else has the type of professional data we have and the ability to marry that with the type of targeting capability we offer."
Chou said the added targeting capabilities came as a result of advertiser demand for more specific categories to narrow audiences. Intelliworks, for instance, which sells a software-as-a-service platform for higher education clients, wanted to be able to run ads focused on LinkedIn users with job titles like "enrollment counselor" or "admission officer" to better reach those particular executives.
Marketers can now use LinkedIn Ads to target up to 100 titles (among more than 10,000 available) in a single campaign. The same goes for company names and LinkedIn Groups, which are based on industry groups or shared interests. Customers who have launched campaigns with the new targeting options have reported click-through rates three to four times higher than other campaigns, according to LinkedIn.
Advertisers may welcome deeper targeting, but what about users? If an ad hits too close to home, could that be jarring for members? Chou said the company's ad service uses only non-personally identifiable information for targeting purposes. He also said that if a targeted campaign has too narrowly tailored an audience, LinkedIn won't allow it to run. He did not say what that threshold was, however. "It's certainly a way for us to make sure that no single piece of targeted data is personally identifiable with the new targeting features," he said.
Beyond the new targeting capability, the rebranding of the self-serve ad system is intended to signal that the platform is the entry point for advertising on the site. "It's a recognition that this is the default way for any business to do advertising on LinkedIn today," said Chou. The small text ads, which typically appear on the right side and top of user home and profile pages, are sold on a CPC and CPM basis.
Advertisers can set a daily budget (with a minimum of $10 a day) and bid how much they are willing to pay for a given audience. Users can also select a target audience and the system will show a suggested bid range. LinkedIn Ads require a credit card for billing, and monthly invoicing is only provided to advertisers who spend $3,000 per month for two months in a row.
LinkedIn unveils its revamped ad system in advance of a reported initial public offering. The company plans to file for an IPO in the first quarter, according to a Wall Street Journal report earlier this month. LinkedIn had estimated revenue of $200 million in 2010 and online market SharesPost has reported that the company has an implied valuation of $2.2 billion.