WCN TRANSMEDIA EVENT SHOWCASE: "ZYNGA POKERCON" MARCH 18 & 19 PALMS HOTEL & CASINO, LAS VEGAS, NEVADA
Could this be a Transmedia Event? Is there such an animal? I think it could be. First lets look at both sides of Transmedia Artist-Fan tand Innovator and Customer. Agreed that Transmedia Storytelling is the symbiotic cool relationship between the two sets of Social Friends lets call them.
Zynga clearly is the leader in Video Gaming providing access to 500 Million of Mark Zuckerberg's friends right.
I am clearly one of them just need to get ahold of my bank statement. What makes this a Transmedia Event potentially is a few days ago the Poker Table changed without notice suddenly in the center of the table were the words. POKERCON and around it all these little PALMS logo's were on the table.
Well I have been to the Palms and its one of Vegas's Top Draws and of course the Maloof Brothers know what they are doing.
Then the Ah HA moment occured where my brain connected the dots my experiences at the Palms Hotel, my experiences of Playing Zynga Poker on my LapTop, on my Iphone 3Gs, (yes need an upgrade to the 4) and my Ipad if I had one of those all while watching my Widescreen TV with Device in hand or close by while the commerical is playing.
So okay I might play the occasional game while the show is on also but that's me. For all you Blackberry Brick Layer players you know what I mean if your honest.
Its fun, Its cool, Its on Facebook so there is a implied amount of safety and Brand recognition for sure.
What Else makes this a Transmedia Event? And if this is the Pre-event Hype what would be the Transmedia Brandcasting Opportunity?
Tell me what you think it is, and have Zynga or KPCB give me a shout and I can clue them in to how this is just the tip of the iceberg.
Check out this blog posting from Brian Ralentide:
Check out this blog posting from Brian Ralentide:
Zynga Poker Worth Billions?
When you think of the most valuable poker properties in the world, your mind might not immediately go in the direction of play-money poker.
Your mind would be wrong.
At least according to the Wall Street Journal. In an article (authored by Nick Wingfield, Anupreeta Das and and Spencer Ante) published earlier this week, the WSJ puts the current valuation of social-game maker Zynga at somewhere north of $7 billion.
Zynga is the parent company of Zynga Texas Hold’em Poker, one of the most popular games on Facebook. Zynga Poker is quasi-play money; you must buy the chips from the company to play, but the chips (in theory) have no value, as you can’t sell them back to Zynga.
They’re obviously worth something on the grey secondary market for Zynga Poker chips, or else a hacker wouldn’t have stolen 400 billion of them.
Zynga makes a variety of other games that produce serious revenue for the company, including Farmville. There’s no sure way to know how much of the company’s rumored $400 million or so in profit (off about $840m in revenue) in 2010 came from poker, but given the popularity of the game – it regularly ranks in the top five of total users for Facebook apps – strongly suggests that poker accounts for at least a double-digit chunk of Zynga’s revenue.
To provide a bit of context, Party Poker – the third largest real-money poker room by most measures – reported total revenue for poker of $85.9 million for the first 6 months of 2010.
Zynga looks to be aggressively pursuing an even larger profile in social poker than it currently holds; the company recently announced plans for a PokerCon to be held in Vegas, Spring 2011. The company also offers various routes into their games besides Facebook; for exmaple, you can play Zynga Poker via an Android app as well.
The company’s growth comes at an interesting time for online poker in the US. States and the Federal government both seem to be seriously considering some form of online poker regulation, and Zynga’s size would seem to make it a potentially major player in any post-regulation market.
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