WCN TRANSMEDIA BOOK ALERT THE VIRTUAL HANDSHAKE: OPENING DOORS AND CLOSING DEALS ONLINE

A brand new professional connection of mine on Linkedin introduced me to this book in his first email to me outside of Linkedin  I thought it was a awesome way to connect and move to further discussions.  Check this out and how it applies to promoting both a business relationship and book at the same time.  Here is a reprint of his email and details on how to reach him as we work to expand each others networks.  I thought what a cool way to introduce yourself and show the principles of Transmedia

Email Reprint.

Jay,

Welcome to my LinkedIn network. Many times networks get increased and people accept invitations just for the presentation of a larger number in their efforts to brand themselves. Although that has some benefit, it would be an unfulfilled utilization of resources if that was all it was. Please take a moment to familiarize yourself with my content & connections as I will do the same with you and yours.

I would like to start by sharing this Book “The Virtual Handshake” by David Teten & Scott Allen with you. Our connection is testimony to this subject. Moving forward please engage me with any topic or question I can assist you with. I look forward to a strong business relationship between our networks and us.

               

With appreciation,

Dean R Morris

 http://www.linkedin.com/in/venividivici  http://shop.ebay.com/cool_stuff06516/m.html?_dmd=1&_ipg=50&_sop=12&_rdc=1  Food Fun & How To Do It Right  http://deanmorris.wordpress.com/


And check out Transmedia Televison
 By Elizabeth Evans

Audiences, New Media, and Daily Life

• By Elizabeth Evans.

The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set’s status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with ‘television’ without ever turning a television set on.
Whilst there has already been some exploration of these changes, little attention has been paid to the audience and the extent to which these technologies are being integrated into their daily lives. Focusing on a particular period of rapid change and using case studies including Spooks, 24 and Doctor Who, Transmedia Television considers how the television industry has exploited emergent technologies and the extent to which audiences have embraced them. How has television content been transformed by shifts towards multiplatform strategies? What is the appeal of using game formats to lose oneself within a narrative world? How can television, with its ever larger screens and association with domesticity, be reconciled with the small portable, public technology of the mobile phone? What does the shift from television schedules to online downloading mean for our understanding of ‘the television audience’? Transmedia Television will consider how the relationship between television and daily life has been altered as a result of the industry’s development of emerging new media technologies, and what ‘television’ now means for its audiences.

Table of Contents

Introduction Part I Understanding Transmediality 1. Transmedia Storytelling: A Historical Perspective 2. Transmedia Engagement: The Internet and Mobile Phone as Alternatives to the Television Set 3. Transmedia Audiences: The Consequences of Emergence Part II Audiences for Emergent Transmedia Drama 4. Spooks Gaming: Immersion and Agency 5. 24: Conspiracy and Mobile Television: Immersion and Immediacy 6. 4OD as Television Archive: Agency, Immediacy and the Transmedia Audience 7. Conclusion: What’s Wrong With Television?

Author/Editor Biography

Elizabeth Jane Evans is lecturer in Film and Television Studies in the Department of Culture, Film and Media at the University of Nottingham. She has previously published in Media, Culture and Society and Participations.