It was maybe about 20 years ago when I got on a plane leaving Boston's Logan Airport heading home to NYC. The moment I got on the plane there she was an Angel: The inspirational, The Kind and The Loving Mentor who I spent 3 hours talking to because of a rain delay…the venerable Maya Angelou. She is a True Transmedia Icon, who touched my life personally, and it’s my honor to award Maya with the 2011 WCN Social Media Legacy Award.
OPRAH'S Master Class is a Brilliant Television Concept that I hope will make OWN very successful in communicating and reaching its audience. And even more important is the Audience can OWN the lessons from the show to make the world a better place.
MY SHERO
"MAYA ANGELO"
MASTER CLASS: JAY-Z
DREAMS DO COME TRUE:
A LESSON IN TRASMEDIATION: Inspired by Michael Moon of GISTICS Incorporated, Reported by Jay O'Conner CEO or WCNTV Transmedia Catalyst.
Transmediation entails the optimization grand narratives for engagement and immersion across multimodal (multi-format, multimedia, multi-device) content.
Transmediators use focused imagination and resonance to maintain COHERENCE of their narratives across the Web, print, packaging, signage, and satellite TV as well as beverages, cosmetics and personal care, events, fashion apparel, food, industrial design, and Web services for PCs and mobile devices (including Apps!)
Transmedia practitioners--transmediators--assume a market condition of *hyper-transparency*, wherein the personal truths of each actor (consumer, customer, intermediaries, originating service provider or product innovator, and the entire "upstream" raw material, component, and assembly providers) remain accessible to each other.
Transmediators use focused imagination and resonance to maintain COHERENCE of their narratives across the Web, print, packaging, signage, and satellite TV as well as beverages, cosmetics and personal care, events, fashion apparel, food, industrial design, and Web services for PCs and mobile devices (including Apps!)
Transmedia practitioners--transmediators--assume a market condition of *hyper-transparency*, wherein the personal truths of each actor (consumer, customer, intermediaries, originating service provider or product innovator, and the entire "upstream" raw material, component, and assembly providers) remain accessible to each other.
Transmedia parallels the emergence of "slow food" and the idea of "soil to plate" and "farmer to diner" — wherein *social* becomes the newest active ingredient in consumption.
Hyper-transparency thus demands the following of all key actors
• Personal authenticity and congruence
• Willing communication and engagement with other stakeholders
• Earned and sustainable trust
Hyper-transparency thus demands the following of all key actors
• Personal authenticity and congruence
• Willing communication and engagement with other stakeholders
• Earned and sustainable trust
This will entail the transformation of marketing--from hucksters putting lipstick on smelly pigs to authentic and congruent "brand advocates" attracting and engaging consumers in conversation, discussion, and reasoned argument.
Who are Transmediators?
We believe that Transmediation will resonate with these stakeholding groups:
• CREATIVES in advertising and marketing services seeking a broader economic framework for their creative work
• Digital "dotcom" BRAND OWNERS seeking effective physical presence of their purely digital brands
• DIGITAL CONTENT INFRASTRUCTURE providers view Transmedia as the next big category for generating demand for the content services
• MULTIMEDIA PUBLISHERS transforming their content portfolios into active and vibrant guilds, communities, and congresses
What we do? - Transmedia Match.com
We are building a pipeline to increase the amount of Production that can be released to a Social Networked Audience allowing viewers to instantly buy anything seen via IPTV.
We provide Advertisers the opportunity to use product placement to sell more products to the targeted demo for their product having been invited into the Transmedia Relationship.
We provide Content Owners access to a revenue share opportunity on the click and buy, through rates for each unique impression delivered to that advertiser leading to the interaction with said retail fulfillment operation.
We provide reporting tools for Advertisers and Content Owners as to who clicked, on what item, by time, zip code, IP Address and/or Payment Processing systems for merchandising and fulfillment.
We protect Intellectual Property Online as the monetization is in the click, removing the incentive for bootlegging or restriction barriers from international distribution of content online.
We are building a Sales Team to support Producers to attract Advertisers to monetize their content at all levels from the BIG BLOCKBUSTER STUDIO to a College Student who has the right to Distribution of his Film about anything he wants to say.
The Way Forward
Now technically let’s set this as a given. If Mark Zuckerberg, Zynga Gaming and the Hulu and others can keep their systems up and running so that 500 million people can be communicating, playing, looking at pictures and spending billions in virtual money for everything from Farmville to Poker, our proposal to monetize streaming video has the expandable capacity via cloud computing and with companies like PayPal, Playspan, Micro transactions are more than possibly in any currency.
Transmediation is here and this is an incredible opportunity to take this to a mainstream audience.
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